TacoLoco Publisher FAQ

# FAQ

# General Questions

# What do you offer?

We offer publishers monetization of their websites or traffic via push subscriptions.

# How does the platform work?

If you have your own website, you place there a code which offers the visitors to subscribe on push notifications. The users who have subscribed will receive ad notifications, which makes you a profit.

# What is your advantage in comparison with other networks?

Obvious advatnages of monetization by us:

  • Revenue Share 90%
  • We pay weekly with no hold period
  • High eCPM
  • Monetization via RTB with 30+ networks in the auction
  • Quick and detailed statistics about subscriptions' lifespan

# Traffic

# Why does my CPM decrease?

CPM depends on new subscriptions. Old subscriptions are not so active, as a result CPM can decrease if the base isn't frequently updated.

# Do you have postback?

Yes, in your profile you can switch on postback for tracking new subscriotions. In this case you need to use {click_id} macro and to add a postbaсk URL in your profile.

# Do you have API?

Yes, publisher API will be automatically available for your account after the first payout.

# Statistics

# Is statistics updated in real time?

Most data in reports are updated in real time, some indicators have a 10 minutes delay.

# Decrypting values from the "Reports" section

  • Script hits: a number of unique users who received a notification about push subscription
  • New Subscriptions: users who subscribed on push notifications
  • CR: Conversion Rate, the ratio of the Script Hits to the New Subscriptions
  • Daily active: a number of active subscriptions per day (who got at least 1 impression of advertisement)
  • Unsubscribed: users who unsubscribed or have been inactive for more than 7 days
  • Impressions: how many advertisement impressions your subscriptions received
  • CPM: cost per 1000 impressions
  • Revenue: your profit from subscriptions' activity

# Placement Scripts

Our placements offer a variety of additional features that will help you to track your subscriptions and to raise the conversion rate.

# JS Events

When you use our Push placements you can track and handle various events using simple JS code like this:

<script>
window.onAlreadySubscribed = function(){
   window.location.replace("https://google.com");
}
</script>
<script src="{Script you got from Publisher Panel}"></script>

This code will automatically redirect already subscribed users to the specified URL.

Here's a full list of available events:

  • onPermissionDefault - when browser returns default permission without prompting the user
  • onPermissionDenied - when user has blocked Push notifications
  • onPermissionAllowed - when user has allowed Push notifications to be displayed
  • onAlreadySubscribed - when user previously has already subscribed on Push notifications
  • onNotificationUnsupported - when user's browser doesn't support Push notifications
  • onTrafficFiltered - when our system has identified user as a fraud

# Postback

You can track new subscriptions with postbacks from our system.

First, you need to set up the URL in your profile. After each new subscription is made, you will receive a GET-request on this URL.

You can use click_id macro in your postback URL to identify different users.

If you have a Push placement, then you just need to add click_id parameter to the query string:

<script src=".../ps.js?id={YOUR_PLACEMENT_ID}&click_id={YOUR_CUSTOM_CLICK_ID}"></script>

or to pass this parameter when you redirect the user to this page:

https://{YOUR_WEBSITE}/{YOUR_PAGE}?click_id={YOUR_CUSTOM_CLICK_ID}

If you have a Push Link, then it's even simpler, you can use our UI to add parameter to the link.

# SubID

In order to use this feature, first you must contact your personal manager.

This feature allows you to use sub_id to pass custom values to our system and to use them to filter reports.

Value must satisfy two requirements:

  • Allowed symbols: A-z 0_9.
  • Max length is 36 symbols

If you have a Push placement, then you need to add sub_id parameter to the query string:

<script src=".../ps.js?id={YOUR_PLACEMENT_ID}&sub_id={YOUR_CUSTOM_SUB_ID}"></script>

or to pass this parameter when you redirect the user to this page:

https://{YOUR_WEBSITE}/{YOUR_PAGE}?sub_id={YOUR_CUSTOM_SUB_ID}

# Payouts

# What is the minimum sum for payout?

The minimum withdrawal amount is $100 ($1000 for bank transfer).

# How can I add or change my payment details?

To add or edit your payment details please contact your manager.

# When can I get my payout?

We pay weekly with no hold period, payouts go out every Tuesday (09:00−18:00 UTC+3) for sales generated during the previous week (Monday—Sunday). The minimum payout threshold is $100. When you reach the payout threshold for the first time, please contact our support team to add your payment details. All further payments will be sent automatically to the same account, according to our schedule and rules.